US beer market overview and it is fermented, consumed for centuries
Beer is among the handful alcoholic beverages that have been consumed for centuries. Starch from malted barley is fermented and brewed to produce beer. Varied forms of beer can be obtained by effecting alterations to this basic beer brewing process. Some of the most common types of beers consumed today include: bitters, ales, and stouts. Other types of beer are standard beer, no alcoholic content beer, premium lager, crafted beer, and specialty beers. Production, distribution and sale are the three operational pillars of the beer industry, and professionals working across each of these verticals need to keep well-informed of the modern industry-specific developments to take planned decisions.
The report indicates that the growth of the beer market will be moderate in regions such as Europe and the United States that have already reached maturity. This can be attributed to the existence of other competing alcoholic drinks in the market, such as wine and spirits. The US beer market is largely dominated by Europe and the scope for growth continues to appear optimistic here. Important growth stimulators in the beer market are raising disposable incomes, creative marketing and promotional tactics, and a steady growth in the number of beer consumers. Technological advancements that help introduce practices for developments to beer are also likely to propel the market further. On the other hand, growth in the US beer market could be restricted by factors such as climatic conditions, demographics, government guidelines, seasonality, and tax duties.